It’s time for another Employee Spotlight at 3Z Brands!
This month, we’re thrilled to spotlight Alyssa Obluck, Director of HR Operations and Workforce Relations at 3Z Brands. Alyssa joined the 3Z family in 2022, bringing a wealth of experience, a strategic mindset, and a passion for building strong, people-first workplaces.
Since day one, Alyssa has been a driving force behind our evolving HR landscape. She plays a critical role in shaping and strengthening our company culture, providing thoughtful mentorship to managers across the organization, and leading initiatives that enhance the employee experience. Whether she’s streamlining processes, resolving complex workforce challenges, or championing employee well-being, Alyssa approaches every task with empathy, integrity, and a deep commitment to 3Z’s core values.
Learn more about Alyssa below:
Where are you located?:
Phoenix!
Tell us about what you do in your role at 3Z Brands:
No two days are exactly alike, but my work typically centers around supporting company culture, resolving workplace challenges, mentoring managers, and making sure our HR initiatives are aligned with broader business goals.
How would you describe the 3Z culture in three words?:
Empowered, supportive, collaborative.
What do you appreciate the most about working at 3Z?:
There’s a shared sense of ownership and trust that makes collaboration feel natural, not forced. On top of that, our mission actually means something. We’re making a real impact, and it’s motivating to be part of something bigger than myself.
How has working in the sleep industry changed the way you think about sleep?:
I’ve learned that quality often matters more than quantity. It’s not just about getting eight hours of sleep, it’s about getting the right kind of sleep. Understanding the science behind sleep cycles, circadian rhythms, and the importance of a good sleep environment has made me more intentional about my own habits.
Rapid Fire:
What’s your sleeping position of choice (side, back, stomach, combo, etc)?:
Combination! Mostly side or back.
Early bird or night owl?
Both!
Email or Slack?
Email.
White noise or silence?
White noise.
Favorite mattress?:
Aurora Luxe Cooling
Favorite accessory?:
Cooling Gel Memory Foam Pillow
Last TV show binge?:
White Lotus.
Favorite non-work activity?:
Spending time outdoors is my go-to way to recharge. Whether it’s a walk around the neighborhood or a quiet morning coffee on the patio, being outside helps me reset and stay grounded beyond the workday.
